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What to Expect from Tomorrow’s Apple Announcement


Tammy Slaughter wrote this article


Well, folks, it’s almost that time again:

Time for Apple to unveil its latest developments in products and features for 2018.

For some, it’s a time of jubilation and a chance to invest in the latest cutting-edge technology available. For others, the annual event may induce an eye-roll or two (Team Android, anyone?).

But here at Chop Dawg, we’re pretty excited about tomorrow’s announcement.

Why? The reason is simple; the more user-friendly and interactive iOS becomes, the more opportunities there are for our developers to harness this technology and create an even better user experience on the apps we’re creating for iOS.

There have been many rumors circulating as to what Apple may have up their sleeve for this year’s release.

Let’s dive into some of those.

The Mac Mini

Sources say Apple is planning the first upgrade to the Mac Mini in almost four years. It’s a low-cost, powerful machine favored by app developers and media professionals for those exact reasons.

Boiled down to its simplest parts, it’s simply a Mac desktop without the screen, keyboard, or mouse.

All for the low cost of $500. You can’t be mad about that!

It will certainly be interesting to see what updates Apple might have made to such a powerful device and whether said updates could negatively impact the currently much-desired price point.

The Apple Watch

At Chop Dawg, we feel we’ve only just begun to scratch the surface of possibilities when it comes to wearable technology.

Wearable technology is something that Apple is no stranger to, of course.

Earlier this year on a quarterly earnings call, Apple CEO Tim Cook said its wearable products are “now the size of a Fortune 300 company.” This includes the Apple watch, AirPods, and Beats. In that same report, Cook also mentions double-digit growth in Apple Watch sales alone.

Spurred on by these strong numbers, it will be interesting to see what types of innovations Apple has in store for the Apple Watch this year.

It’s been rumored that Apple has been working on ~15% larger displays for both sizes of Apple Watch, creating an edge-to-edge experience. In leaked images, there appears to be an additional microphone and compatibility for current watch bands.

Which is nice, considering Apple’s penchant for changing accessory compatibility between releases (a smart business practice maybe; but not so good for the consumer’s wallet).

Wednesday will be very telling for the future of the Apple Watch.

iOS 12

Like clockwork, Apple released the Beta version already in Spring of this year, but the official iOS 12 will launch shortly after the latest iPhone.

For those who don’t have room in the budget for purchasing a new iPhone this year, this is great news.

Grouped notifications, an improved Photos app, better security, and a smarter Siri are just a few positive impacts you can expect from the official release of iOS 12.

While some of these improvements may feel a bit like Apple playing catch up in comparison to Google Assistant and Android, you can always count on Apple to be innovative in their approach at least.

The iPhone XS ?

Perhaps one of the craziest rumors swirling around is that Apple may do away with the ‘Plus’ in some of their phones namesakes, and opt for ‘Max’ instead.

Plus or Max, most of us just want our home button back.  Unfortunately for those such individuals (myself included), for this Wednesday’s upcoming Apple release it’s safe to assume we’ll see three new ‘S’ iPhones; all without the comfort of a home button.

And while the iPhone X camera is pretty great, the reality is that it’s nothing special when compared to its competitors. In fact, a few smartphone rivals may even exceed the iPhone X camera’s capabilities. such as the Google Pixel 2 and the Samsung Galaxy Note 9.

With the race between iPhone and Androids getting tighter every year, it’s more important than ever for Apple to distinguish themselves here.

FaceID was last year’s major innovation, and now it’s just a question of whether this will be included in all new iPhones, or just top-tier lines moving forward.


We’re past due for some major innovations when it comes to a replacement for the 13-inch MacBook Air.

Rumors suggest we can expect to see an entry-level low-cost machine added to Apple’s product lineup. The most notable addition will most likely be the retina display, noticeably absent in earlier MacBook Air models.

To be honest, it’s been awhile since the MacBook truly inspired us at all.

It seems like for the past few years, most of the emphasis on innovation has been for the iPhone. This speaks to a larger cultural shift in our society of course; because increasingly more people are simply using their smartphones or a tablet instead.

But it would be nice to see a MacBook released that was so exciting; so innovative; that the masses were inspired once more to head out same day and purchase instead of waiting in line for the new iPhone.

So, will Apple use Wednesday’s announcement to ‘Make MacBooks Great Again?’

We’ll have to wait and see.

Chop Dawg’s Take

The biggest takeaway for this upcoming Wednesday’s release is the expectation of Apple further promoting its own ecosystem of technology.

Like how the Apple Watch works in conjunction with the iPhone only.

Add into this the fact that Apple’s services business is flourishing as well, including the App Store, iCloud and Apple Music. This is all by design, and it’s smart business sense.

Apple’s influence on our lives has grown considerably even in recent years, with a 30% increase in activations from 2016. And with over 1.3 billion active devices across the globe, there’s no real sign of them slowing down anytime soon.

It’s to the point now where the name ‘Apple’ truly means more than the product.

Take last year’s iPhone X for example, which drew some major eyebrows with the deletion of the home button. The year before that, consumers were outraged they lost their headphone jack.

But even when Apple seemingly does wrong, they can do no wrong, because people still line up in droves for the latest iPhone.

In fact, I’ll see y’all there.

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