Renowned for its exquisite Japanese izakaya-inspired fare, Zuma has long been a beacon for high-end gastronomy, operating in over 20 cosmopolitan cities worldwide. Now, with Chop Dawg’s help, Zuma is unveiling a revolutionary VIP mobile platform—tailored specifically for the restaurant’s wealthiest clientele, called Unome. The Unome app seamlessly handles exclusive reservations, personalized menus, and curated experiences, ensuring each VIP patron feels recognized and pampered whenever they dine at Zuma.
Since launching in London’s Knightsbridge in 2002, Zuma has consistently raised the bar for modern Japanese dining. Spearheaded by founders Rainer Becker and Arjun Waney, the brand quickly earned global acclaim for delivering authentic izakaya-style cuisine with a sleek, contemporary twist. But their secret to success is not just extraordinary food—Zuma also excels in creating unforgettable guest experiences.
Recognizing that its wealthiest patrons demand effortless, exclusive, and respectful service, Zuma set out to develop a members-only mobile application. This VIP app, powered by Chop Dawg, streamlines booking even for last-minute dinners, provides curated offerings from specialty menus, and fosters direct communication with the high-net-worth clientele’s assistants or executive teams. Balancing Michelin-level hospitality with cutting-edge technology, Zuma is poised to redefine exclusivity in the restaurant industry.
Zuma’s clientele—celebrities, business leaders, and high-profile dignitaries—demanded instantaneous access to premium dining. Typical reservation systems weren’t built to accommodate such immediate or specialized requests. VIP patrons often had personal assistants overseeing schedules, which meant repeated phone calls or emails if the process wasn’t streamlined. At the same time, Zuma staff required deeper insights into each guest’s preferences—ranging from signature dishes to dietary restrictions and special occasion planning.
Balancing exclusivity, efficiency, and personalization proved challenging without a modern, secure digital platform. Tasked with preserving Zuma’s luxury brand, Chop Dawg set out to develop an app that seamlessly integrates reservations, advanced data analytics, and user-friendly workflows—empowering both patrons and their assistants to secure prime dining experiences without sacrificing the restaurant’s meticulous attention to detail.
Building an Exclusive Membership App: A Collaborative Journey
In close collaboration with Zuma, Chop Dawg shaped a cutting-edge platform that melds upscale dining with modern technology. Our process began by defining VIP booking flows, ensuring that assistants could instantly secure tables at any Zuma worldwide. Regular check-ins via Slack and Zoom, iterative feedback sessions, and agile development cycles enabled us to align on new features as they evolved.
Simultaneously, our design team captured Zuma’s modern Japanese essence through sleek layouts and understated aesthetics that highlighted the restaurant’s refined brand. On the technical side, we integrated a custom reservation engine—hooked into Zuma’s existing data through APIs like SevenRooms—so that staff could anticipate and prioritize VIP needs in real time. This synergy allowed us to deliver an app that grants Zuma’s prestigious clientele frictionless booking, while upholding the venue’s white-glove standards at every step.
From private, priority bookings to global menu insights, this next-generation VIP app redefines the dining experience for Zuma’s elite clientele—ensuring every detail is handled with speed, precision, and signature luxury:
VIP guests (or their assistants) select any open timeslot at global Zuma locations—even on short notice. The integrated booking engine prioritizes these requests, automatically alerting staff for swift confirmations.
The Unome app houses each VIP’s favorites: dietary preferences, sushi orders, wine cellar picks, and seating choices. Assistants can easily refine or update these profiles, ensuring consistent, perfect service.
Patrons can pre-order from each Zuma location’s distinctive private cellar or curated specialties—especially helpful for large or time-sensitive gatherings—so every meal arrives precisely as desired.
For special lunches, dinners, corporate gatherings, or family events, assistants can seamlessly schedule multiple seatings, receive real-time push notifications, and finalize any last-minute changes without the friction of calls or emails.
Tailored specifically for Zuma’s most distinguished patrons, the app offers a hyper-personalized journey—combining curated dining preferences, priority access, and bespoke service touches. From Dubai to Capri and Abu Dhabi, guests in the world’s most affluent cities enjoy a seamless dining experience that’s uniquely calibrated to their tastes. By consistently exceeding expectations, the app fosters deeper loyalty and maximizes each guest’s lifetime value at every Zuma location worldwide.
Behind the scenes, an intuitive admin portal equips Zuma’s staff to effortlessly manage multiple locations, tailor unique experiences, and maintain airtight security—enabling a consistently world-class standard of hospitality:
From London to Shanghai to Miami, managers can sync local menus, wine cellar inventory, or table layouts. Each property can set unique hours, advanced booking limits, and custom disclaimers for special events. GDPR-compliant encryption, user-friendly data exports, and robust password rules help protect personal info—crucial for safeguarding high-profile clients’ privacy and preserving Zuma’s stellar reputation.
Dedicated dashboards track usage analytics (peak booking times, average party size, etc.) and staff can respond quickly to any modifications or VIP requests—further refining service across 20+ cities.
Chop Dawg went beyond coding, offering Zuma:
We collaborated with Zuma’s global marketing team to maintain the brand’s understated elegance while spotlighting the platform’s exclusive perks for high-net-worth diners.
Chop Dawg integrated with third-party reservation systems like SevenRooms, employing advanced caching, real-time triggers, and data encryption to guarantee reliable, high-speed performance.
We recommended scaling methods (multi-lingual expansions, region-specific content, etc.) for Zuma’s global footprint. This helps ensure consistent brand experiences from Hong Kong to Las Vegas.
Close communication was pivotal. Weekly Zoom check-ins, daily Slack syncs, and real-time task updates in Jira kept Chop Dawg’s development team and Zuma’s restaurant operators and marketing team aligned. This agile collaboration enabled swift pivoting for new features, such as adding location-specific promotions or quick calendar invites for assistants. Both sides stayed deeply involved—ensuring everything from UI aesthetics to behind-the-scenes data flows met the rigorous standards of Zuma’s top-tier clientele.
Streamlined booking flows and real-time staff notifications led to an astounding improvement in how quickly last-minute requests were confirmed, delighting high-profile guests.
Thanks to Chop Dawg’s rigorous strict adherence to compliance protocols, all personal data (including preferences and schedules) is kept confidential, adhering to local and national laws and regulations. This helped mainted and fosters trust among Zuma’s discerning and most exclusive patrons.
From Tokyo to New York City, VIPs easily pre-order from curated wine cellars or tasting menus. This consistent experience across continents cements Zuma as the go-to brand for global, ultra-luxury dining.
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Imagine offering top-tier clients a frictionless experience, from exclusive bookings to curated menus—all backed by real-time data. If your brand caters to a high-end clientele seeking convenience, loyalty, and personalized service, schedule a free 45-minute consultation with Chop Dawg. Let’s explore how we can elevate your operations, much like we’ve done for Zuma—where bespoke hospitality meets modern technology.
