Rayze seamlessly merges the worlds of social networking, volunteering, and donation processing into one intuitive mobile experience. Founded by NFL veteran Carl Nassib to promote “character over clout,” Rayze connects nonprofits, volunteers, and businesses in real-time, offering a low 1% transaction fee and vibrant social features that build authentic, engaged communities around each cause.
In a digital landscape flooded by negativity and superficial engagement, Carl Nassib envisioned a platform that spotlights collaboration and community betterment. Rayze was born to “chase character, not clout,” making it the go-to social network for individuals to discover volunteer opportunities, nonprofits to expand their mission, and businesses to match charitable donations—instantly.
Yet building a robust, multi-layered application that handles donations, in-app promotions, and nonprofit verifications requires deep technical expertise. With Chop Dawg’s guidance, Rayze launched a polished platform that merges intuitive volunteer discovery, event management, integrated donations, and a positivity-driven feed—proving that social media can unite us for good, not divide us.
Rayze confronted two pressing issues: the fragmented nature of volunteering and donations, and the overwhelming negativity on traditional social media. Coordinating volunteer events or finding nonprofits to support usually demanded multiple sites or tedious phone calls. Meanwhile, many social platforms were bogged down by fake profiles, spam, and negative discourse. Rayze envisioned a secure, all-in-one platform where users could volunteer, donate, and uplift one another—free from the toxicity that often plagues online communities.
To turn this vision into reality, Rayze teamed up with Chop Dawg. Together, we tackled the challenge of building a robust mobile experience capable of integrating diverse payment methods, managing large-scale user data, and maintaining a positive, community-centric atmosphere.
Building a Comprehensive Digital Solution: A Collaborative Journey
Chop Dawg and Carl Nassib’s Rayze team collaborated to bring a new kind of social app to life—one driven by positivity and meaningful engagement. Our approach began with a deep discovery phase, outlining clear user journeys for individuals, nonprofits, and corporate partners alike. From there, we embraced agile development, using Slack, Jira, and weekly feedback sessions to iterate on features such as volunteer feeds, event creation, donation flows, and corporate matching capabilities.
Simultaneously, our design team prioritized “bright, uplifting” aesthetics, ensuring each user’s interaction with Rayze feels welcoming and optimistic. The outcome is a dynamic social network tailored to champion community building and tangible good deeds, free from negativity and spam.
From volunteer discovery and event management to intuitive donation flows and community-building challenges, Rayze merges the best of social media with real-world impact—putting positivity front and center:
Users can discover volunteer opportunities and events tailored to their preferences, location, or cause. Nonprofits, businesses, and group leaders post events, while individuals register with a tap.
Driven by the Stripe API, Rayze offers one-tap donations—accepting credit cards, Apple Pay, or Google Pay—while charging nonprofits the lowest fee in the industry: just 1%. Automated receipts are sent for easy record-keeping.
Nonprofits can manage their profiles, post events, and track donations in real time, while group leaders can create private volunteer squads and chat with members—bridging isolation with social empowerment.
Each week or month, Rayze users can participate in positivity challenges (like performing small acts of kindness). A sponsor can verify completions, bringing gamification to community service and fostering friendly competition.
Behind the scenes, a powerful admin portal enables Rayze to keep content authentic, manage advertising placements, and maintain user enthusiasm through timely notifications and automated messaging:
Rayze admins can approve ad placements, ensuring authenticity in posted content. Sponsored events appear seamlessly in user feeds, driving higher engagement without cluttering timelines.
Granular control over user notifications (event reminders, challenge updates, or donation receipts) ensures the experience remains timely and motivating. Automated text logic handles invitations and group requests, simplifying user acquisition.
Through the custom-built administrative backend, the entire Rayze team can manage user and nonprofit accounts, as well as posted content. They ensure the application’s security, safety, moderation, and provide assistance to potential users and organizations when they need help managing their accounts on the mobile applications.
We provided Rayze much more than coding expertise:
From multi-step volunteer sign-ups to in-app donations, we integrated user-friendly flows that keep data secure, transactions transparent, and overall friction minimal.
Anticipating fast user growth, Chop Dawg architected Rayze with robust load-balancing strategies, analytics dashboards, and server optimizations—ensuring reliability during high-traffic events or viral campaigns.
Our design team collaborated with NFL veteran Carl Nassib to preserve Rayze’s identity—prioritizing positivity in every pixel. We also supported the marketing roadmap, from app store positioning to user onboarding flows.
Throughout the project, Chop Dawg maintained open communication channels—weekly Zoom calls with Rayze’s leadership, Slack Q&A for real-time clarifications, and Jira tasks for complete visibility of progress. This agile partnership allowed swift pivots in features like corporate matching or challenge verification, ensuring the final product truly represents Rayze’s mission of uplifting communities through shared volunteer experiences.
Fueled by an enthusiastic NFL fanbase and clever marketing, Rayze soared to over 50K downloads in its first 30 days—demonstrating a real hunger for positivity-centered social media.
Nonprofits embraced Rayze’s transparent, cost-effective donation model—translating to thousands of dollars more funneled directly into vital community programs.
Businesses utilizing Rayze’s mobile matching tool saw a 75% surge in charitable involvement from employees—boosting morale, retention, and brand reputation.
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What if your platform could blend social networking, charitable giving, and user-generated positivity—all in one frictionless, visually engaging experience? That’s the power of Rayze. If you’re looking to amplify your brand’s social impact or unify community-driven features in a single app, let’s talk. Schedule your free 45-minute consultation with Chop Dawg, and let’s shape the future of positive social media together.
