Empowering a Global MS Community with Overcoming MS

Overcoming MS (OMS) is a charitable organization on a mission to help people living with multiple sclerosis (MS) thrive. Drawing on evidence-based lifestyle changes—ranging from diet to stress management and beyond—OMS has long supported a worldwide community seeking to manage symptoms and live well. Today, the new Overcoming MS app seamlessly delivers these proven methods straight to people’s smartphones, helping them integrate daily routines, track progress, and feel confident in managing MS over the long term.

A Life-Changing Approach: Introduction to Overcoming MS

Founded on the pioneering work of Professor George Jelinek, Overcoming MS has spent years creating and refining free resources to guide individuals with MS toward better health outcomes. Whether it’s nutritional plans, recommended supplements, or stress reduction techniques, the OMS 7-Step Recovery Program stands as a holistic blueprint for living well with MS. By transforming these resources into a highly interactive, user-friendly app, OMS sought to offer easier and more comprehensive support to its global community.

In partnership with Chop Dawg, Overcoming MS combined deep clinical insights with user-centric technology design. The result is a mobile solution that empowers individuals to log their dietary intake, track Omega-3 and Vitamin D, schedule medications, practice meditation, and monitor fitness. Accessible, intuitive, and data-driven—this digital evolution opens new doors in self-management for the MS community.

Breaking Barriers to Impact: Overcoming MS’s Digital Transformation

Overcoming MS (OMS) had long offered a powerful 7-Step Recovery Program, yet many followers struggled to balance the complexities of managing MS—diet, supplements, medications, and mental wellness—in a streamlined way. Information was scattered across PDFs, blogs, and workshops, making it tough for users to track daily habits or find the guidance most relevant to them. Compounding the issue was OMS’s global audience, requiring an approach flexible enough to accommodate diverse dietary standards, medical practices, and user objectives.

By partnering with Chop Dawg, OMS aimed to develop a free, all-in-one mobile solution that would unify essential resources, simplify habit tracking, and adapt to the unique needs of MS patients worldwide. This solution needed to be both intuitive and robust, supporting day-to-day routines while remaining responsive to new research and community insights.

How We Worked Together

Building a Comprehensive Digital Solution: A Collaborative Journey

Chop Dawg and Overcoming MS set out to transform years of clinical research and grassroots community building into an engaging, user-friendly app. Through deep-dive discovery sessions, we identified and mapped OMS’s core pillars—ranging from diet and supplementation to exercise, meditation, and medication scheduling. Next, we launched an iterative design and development process, producing wireframes, conducting usability tests, and refining features to meet the wide-ranging health needs of OMS’s international user base.

An essential part of this effort was the creation of a secure, web-based admin portal that allows the OMS team to update content, monitor user activity, and adapt program guidelines as new research emerges. Weekly feedback loops and dedicated Slack channels ensured that every feature remained aligned with OMS’s mission—to empower individuals, regardless of background or location, to confidently integrate healthy habits into their daily lives.

Delivering Personalized Health Tracking with Omnichannel Support

From a centralized daily tracker to guided meditation and exercise modules, this next-generation app gives users everything they need to streamline MS self-care in one convenient platform:

Unified Daily Tracker

Users can quickly log meals, Omega-3 intake, Vitamin D, exercise routines, and more—removing guesswork and building an all-in-one view of lifestyle choices. The intuitive dashboard charts overall progress and identifies gaps to close.

Evidence-Based Guides & Resources

Every 7-Step Recovery element is backed by thorough medical research. The app brings expert advice front-and-center—covering diet, supplements, and stress management—helping users make more informed decisions each day.

Tailored Medication & Symptom Logging

By adding custom schedules for prescription or over-the-counter medications, users stay on top of daily regimens. An integrated symptom journal helps them monitor new developments or changes, creating an exportable record for healthcare providers.

Built-In Meditation & Exercise Routines

Straight from the app, users can follow guided meditations, track silent reflection sessions, or log any physical activity. Each session updates their wellness stats, offering daily or weekly goal streaks for added motivation.

Empowering Overcoming MS with a Versatile Admin Portal

Behind the scenes, a powerful admin portal and real-time analytics give the OMS team the flexibility to introduce fresh content, adapt program guidelines, and nurture an ever-growing global community:

Centralized Content Management

The OMS team can seamlessly upload new diet tips, add fresh meditations, or modify default goals—from a user-friendly admin backend. Immediate changes appear for app users, keeping advice timely and relevant.

Community Integration & Analytics

Real-time metrics reveal global usage trends, average daily logs, completion rates, and more. Such data allows OMS to refine its support materials, host specialized events, and continually grow the collective wisdom of its MS community.

End-to-End Guidance and Support

Besides development, Chop Dawg provided holistic expertise:

  • UX Strategy for Health Apps

    Our health-and-wellness experience helped shape Overcoming MS’s menu flows, ensuring minimal friction for users logging diet or supplement info multiple times a day.

  • Security & Data Compliance

    We employed robust protocols—such as safe encryption, HIPAA-compliance, secure servers, and carefully managed user permissions—to protect personal health data while staying ready for global expansion and compliance.

  • Launch & Community Adoption

    Working alongside OMS’s outreach programs, we advised on strategies to attract new members, keep existing followers engaged, and create a smooth on-boarding journey for individuals eager to adopt the 7-Step Recovery Program.

Seamless Collaboration, Every Step Of The Way

From initial concept to final deployment, Chop Dawg and Overcoming MS formed a tightly knit team. Weekly Zoom sessions, daily Slack discussions, and iterative prototypes ensured every feature—food logging, medication reminders, or group events—was precisely aligned with OMS goals. This agile, transparent approach brought the charity’s vision to life swiftly and efficiently.

From Insightful Support to Global Engagement: Overcoming MS’s Impact

  • 50,000+

    Installs Within the First 90 Days

    Within mere months, tens of thousands around the world turned to the Overcoming MS app for day-to-day guidance. Easy, centralized logging inspired new habits and a sense of empowerment among those living with MS.

  • 90%

    Daily Retention on Key Features

    Data showed high engagement across core modules (diet, meds, meditation). Once integrated into daily routines, many users consistently returned—further proof of OMS’s approach to holistic health.

  • Global

    Community Expansion

    Through integrated resources, the charity broadened its reach, welcoming more participants from Europe, North America, Australia, and beyond. The app’s international-friendly design let OMS continue forging inclusive support networks for all.

We thoroughly vetted numerous app development agencies before choosing Chop Dawg. I couldn’t be more delighted with our decision. They effectively translated our internal ideas into a visually appealing app that our community would eagerly embrace. Chop Dawg provided comprehensive assistance in designing, programming, testing, and integrating vendors into our app. Ultimately, they helped us launch our app on the Apple App Store and Google Play Store. We are deeply grateful for their unwavering commitment to our nonprofit and their dedication to delivering the best app possible.

Alex Twersky

Senior Global Marketing Manager at OvercomingMS

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Are You Ready to Achieve Incredible Results Like We’ve Done for Overcoming MS?

Imagine simplifying complex health or wellness programs into a user-friendly mobile app that’s accessible anytime, anywhere. If your goal is to deliver transformative, evidence-based solutions and connect with a global community—just like OMS—let’s talk. Schedule a free 45-minute consultation with Chop Dawg, and let’s chart out how to turn your mission-driven approach into an intuitive, impactful digital solution.