Hewn is a San Francisco-based design firm famed for its luxurious fabrics and furnishings. Now, with a cutting-edge mobile app and robust admin platform, Hewn transcends the boundaries of its showroom—allowing clients and interior designers to preview curated product lines, request samples on demand, and collaborate creatively online. Whether you’re a longtime patron relishing in the brand’s signature style or a newcomer seeking virtual guidance, Hewn ensures you remain immersed in an upscale, showroom-quality experience anytime, anywhere.
From its founding, Hewn has delivered a premium in-person showroom atmosphere, offering bespoke fabrics and elegant décor to discerning interior designers. Backed by personalized consultations and exclusive product lines, the brand quickly ascended as a top design destination in San Francisco. However, shifting client expectations—and especially the rise of remote collaboration—prompted Hewn to expand beyond physical walls.
Recognizing the need for digital convenience without sacrificing high-end customer service, Hewn turned to Chop Dawg to create a mobile solution blending the brand’s trademark luxury with modern interactivity. Through this new app, clients and designers can explore Hewn’s offerings, order fabric samples, track shipments, and engage in a social-style feed—mirroring the personalized touches of the showroom, but accessible anywhere.
Hewn’s success hinged on face-to-face interactions and tactile fabric experiences, yet a global shift toward remote services and heightened health considerations demanded new approaches. Customers wanted a simple way to browse top-tier products, request swatches, and exchange design ideas without scheduling visits. Meanwhile, inefficiencies like phone-based sample tracking and scattered inventory data weighed down both staff and designers. To remain the go-to partner for upscale projects—and stand out in a competitive market—Hewn needed a mobile app that conveyed the showroom’s opulence while streamlining sample ordering and creative collaboration.
Building a High-End Digital Experience for Designers and Clients
Chop Dawg joined forces with Hewn to carry the brand’s luxurious in-person appeal into a polished mobile and web solution. Through weekly development sprints, extensive Zoom calls, and Slack-based feedback, we honed every aspect—from a stylized product catalog and streamlined sample ordering to a lively designer feed reminiscent of social media. Our goal was to preserve the opulent “feel” of Hewn’s showroom while granting users new ways to interact virtually.
Simultaneously, we recognized that an efficient admin system was vital. Together, we built a web portal that enables staff to manage user profiles, inventory levels, promotions, and shipping logistics in real time. This synergy between a showroom-esque interface for clients and a powerful backend for staff ensured that Hewn’s legendary personal touch carried over to the digital realm—meeting modern demands without sacrificing brand essence.
We crafted a sleek, fully featured iOS and Android application designed to delight clients, interior designers, and Hewn staff:
A curated lineup of furniture, fabrics, and wallcoverings allows users to request in-app samples directly. Automated backend logistics elevate speed and accuracy, outclassing the old phone-and-email system.
Professional designers tap into a visually driven feed—akin to social media—where they post project updates, solicit feedback, and celebrate creative milestones, building a collaborative network right within the app.
Scan swatch codes or generate custom tear sheets to compile product data instantly. Designers can then store or share these “digital binders” with clients, ensuring quick organization and instant referencing.
Customers gain access to a curated library of expert demos, styling tips, and product deep-dives—keeping them informed and engaged, even when unable to visit Hewn’s showroom in person.
Behind the scenes, our administrative solution ties everything together for Hewn:
Staff can seamlessly manage user accounts, tweak product listings, respond to sample requests, and oversee blog posts—all through a sleek web interface that aligns with Hewn’s commitment to quality.
Administrators instantly see how many samples remain, which lines are trending, and overall user engagement, enabling quick re-orders, targeted marketing, and smart operational decisions.
Automated in-app alerts keep everyone aligned—customers learn of new arrivals and promotions, while staff finalize shipping schedules without missing a beat.
Chop Dawg provided more than coding—we delivered holistic insights at each step for Hewn:
We developed wireframes reflecting Hewn’s refined brand identity—inviting visuals, minimal clutter, and effortless navigation from “Explore Products” to “Request Samples.”
By recommending secure hosting practices and safe data flows, we ensured client details, shipping addresses, and designer communications remain confidential—just like in a private showroom.
From Apple App Store optimization to orchestrating targeted media teasers, Chop Dawg supported Hewn’s digital unveiling. Early test groups—featuring top designers—ensured the final release showcased real-world workflows and maintained brand consistency.
Frequent Slack channels, weekly Zoom reviews, and version tracking via Jira, Figma, and GitHub defined our agile process with Hewn. This consistent dialogue allowed us to quickly refine design details—like the “House Calls” video library—and address user feedback gathered from pilot testers. By staying in lockstep on each milestone, we built an app that preserves Hewn’s personal, high-touch showroom experience while granting it a 24/7, on-the-go advantage.
Within the early months, three out of four existing Hewn customers downloaded the app. They praised the ease of ordering fabric swatches and referencing tear sheets directly from their devices.
Digital scanning and in-app requests boosted sample ordering efficiency—leading to a sharp uptick in same-day requests and faster conversions, all from the convenience of a smartphone.
Interior designers warmly embraced Hewn’s new feed, logging hundreds of creative updates that fostered brand loyalty, style inspiration, and collaborative idea exchanges.
I’m delighted with the progress of our project and feel fortunate to have found Chop Dawg. Their solid project management and exceptional communication skills have been key to our ongoing success. Chop Dawg has consistently met our expectations month after month. Their team’s dedication to keeping me informed and engaged throughout the process has made the experience seamless and enjoyable. Thanks to Chop Dawg’s outstanding communication, I always know what’s going on with my project. They have made the entire process smooth, accommodating my requests while meeting deadlines without hesitation.
Facilities Manager at Hewn SF
We Revitalized LA Gear To Inspire And Engage The Global Dance Community
We Reinvented The World’s Most Recognized Ice Cream Trunk
We Elevated Dining with Elegant Real-Time Reservations for an Unparalleled Experience
We Inspired Women to Transform Their Fitness Journey
We Reshaped How Residents, Businesses, and Officials Interact in the City of Peachtree Corners
We Innovated Organization with AI-Powered List Management
We Delivered 24/7 Access to Veterinary Care & eCommerce for Pet Owners
We Enabled Fans to Support College Athletes Through Crowdfunding
We Revolutionized Healthcare Access for Colleges & Universities
We Redefined 24/7 Access to Your Local Convenience Store
We Helped Individuals Transform Their Lives Through Gratitude and Self-Awareness
We Created a Trivia Arena for Sports Fans to Compete and Win
We Supported Individuals with MS in Living Healthier and Happier Lives
We Inspired Communities to Create Positive Change Together
We Built a Positive Space for Philanthropy and Community Engagement
We Optimized Prescription Management for a Healthier Philadelphia Region
We Reimagined How Friends Connect Through Shared Memorable Experiences
We Disrupted EV Charging with On-Demand Mobile Solutions
We Connected Communities Through Authentic Recommendations
We Enabled Users to Manage Their Personal Health Records Securely
We Enhanced Dining Experiences with Exclusive Rewards at Hundreds of Restaurants
We Connected Students with Their Communities for a Brighter Future
We Simplified Caregiver Registry Management with Innovative Software
We Reimagined Trivia into a Thrilling Competition for Real Rewards
We Revolutionized Pet Recovery with a Nationwide Lost & Found Network
We Built a Social Platform to Unite Food Lovers and Restaurants
We Helped Healthcare Professionals Build Meaningful Relationships
We Crafted the Ultimate Custom Closet Experience for Modern Homes
We Streamlined Sourcing and Collaboration for the Interior Design Community
We Provided Relationship Support In Real-Time via AI for Couples Everywhere
We Elevated the Sports Memorabilia Industry with a Modern Marketplace Experience
We Brought Peace of Mind to Modern Parents with Real-Time Infant Monitoring
We Reimagined Ticket Marketplaces for Events as a Force for Good
We Enabled Youth to Build Healthier Lives Through Sports and Community
We Revolutionized Math Tutoring with AI & Neuroscience
We Reinvented Collectible Auctions and Live Commerce
We Elevated Lives Through Digital Transformation & Empowerment
We Ignited the Alternative E85 Fuel Revolution In California
We Streamlined & Redefined Collaboration for Architects & Interior Designers
We Modernized Massage Chairs & Stroller Rentals For A Seamless User Experience
Imagine upgrading your brick-and-mortar success to a polished digital platform—combining inventory management, community engagement, and your signature brand style. At Chop Dawg, we excel in uniting high-end customer experiences with modern, efficient software solutions. Schedule your free 45-minute consultation, and let’s map out how to elevate your brand’s reach, just like we did for Hewn.
