Digi-Go envisions a world where convenience stores seamlessly blend physical shopping with digital automation. Through a user-friendly mobile app, customers can quickly browse products, skip checkout lines, and earn loyalty points—while store owners gain an empowering backend portal to manage inventory, promotions, and real-time operations. Paired with a custom marketing website, Digi-Go is set to revolutionize on-the-go retail for the modern era.
Digi-Go is on a mission to bridge the gap between the fast-paced needs of modern consumers and the timeworn nature of most convenience stores. While online shopping has soared in popularity, the impulse-driven convenience sector hasn’t kept pace—often relying on crowded lines, outdated POS systems, and limited product discovery. Digi-Go’s solution is simple yet innovative: a mobile-first checkout and loyalty experience that blends contactless payment, personalized deals, and frictionless store visits, all orchestrated by a robust administrative portal for store owners.
By partnering with Chop Dawg, Digi-Go aims to develop a cohesive digital ecosystem that meets consumer expectations for speed and personalization while helping store owners modernize their operations, manage inventory intelligently, and grow revenue.
Although convenience stores have been a cornerstone of quick shopping, the sector hasn’t kept pace with digital innovation—leading to lengthy lines, disjointed POS systems, and missed revenue opportunities. Digi-Go sought to address these issues by introducing real-time product visibility, personalized offers, and robust loyalty features, but achieving this meant tackling several key challenges. Not only did the shopping experience need to be simplified for end users, but underlying systems also had to handle seamless inventory updates and effectively promote relevant deals. Chop Dawg stepped in to create a mobile-first solution and admin portal that would elevate every aspect of the convenience store experience—from inventory management to frictionless customer journeys.
Building a Comprehensive Digital Solution: A Collaborative Journey
Chop Dawg and Digi-Go joined forces to craft an all-encompassing digital ecosystem that enhances both customer convenience and store operations. We began with a thorough discovery process, defining core features such as mobile checkout, store locators, loyalty integrations, and real-time inventory synchronization. This blueprint guided the architecture’s design, ensuring it could handle ongoing data exchange among store owners, staff, and consumers.
From there, our UI/UX team created wireframes and high-fidelity prototypes, prioritizing fluid user flows for tasks like scanning items, retrieving digital coupons, and redeeming loyalty points. Meanwhile, the administrative portal’s prototypes focused on streamlined product management, advanced analytics, and efficient promotional tools. Development proceeded in clearly defined phases—covering the mobile consumer app, admin portal, and a WordPress marketing site—allowing for iterative testing and transparent milestone reviews via Slack and Jira. The end product is a robust digital solution that not only delights shoppers but also empowers store owners with powerful management features and real-time insights.
From real-time product browsing to contactless checkout and loyalty rewards, this next-generation app elevates the convenience store experience—letting shoppers save time, earn perks, and enjoy a seamless digital journey:
With geo-enabled store searches, consumers discover nearby Digi-Go locations. They can also scroll through updated product lists, view detailed descriptions, and effortlessly add items to their cart from anywhere.
Using a simple QR or barcode scan, customers bypass long lines. Payment is processed securely within the app, with loyalty points automatically applied. No more juggling wallets and plastic cards at the register.
Every purchase earns points toward exclusive discounts or freebies. Personalized offers drive repeat visits, while easy redemption fosters positive brand experiences.
Store owners track inventory, push promotions, and fulfill pickup orders through a modern, React-based dashboard. Robust analytics reveal top-selling items, real-time stock levels, and daily revenue—enabling data-driven decisions.
Behind the scenes, an intuitive admin platform and a dynamic marketing website empower Digi-Go to refine inventory management, boost promotions, and showcase its innovative approach to convenient retail—helping stores and consumers thrive together.
Store managers restock proactively, track expiration dates, and set up BOGO or percentage-off deals. Once a promotion is created, the app automatically highlights discounted items on user screens, ensuring better visibility and faster sales. A tailored WordPress site highlights Digi-Go’s unique value proposition—digital convenience reimagined. The site also houses key info about brand offerings, news, and career opportunities, fueling user adoption and brand awareness.
Admins access real-time dashboards detailing total visitors, revenue streams, best/worst-performing products, and the success of promotional campaigns. Data can be exported for further analysis or synced with third-party systems.
From AES-256 encryption to secure tokens for user sessions, we designed a strong security backbone. Admin portals remain locked behind 2FA and advanced permission models—enforcing top-notch data protection.
Whether scanning in-store or checking out from the app, integrated APIs (e.g., Stripe, Apple Pay, TaxJar) handle taxes, location-based rates, and real-time transaction logs—giving store owners peace of mind.
Our team aided in planning pilot store rollouts, user training, and promotional campaigns. Custom landing pages highlight store readiness, gather early feedback, and fine-tune features before broader market expansion.
Regular Slack updates, Jira sprints, and Zoom reviews put Digi-Go’s founders and key stakeholders in the driver’s seat. We integrated their feedback on user flows, marketing pages, and dynamic store operations. This iterative process allowed us to pivot swiftly, ensuring the final platform aligns perfectly with Digi-Go’s vision of bridging physical convenience with modern digital tech.
Beta users raved about the fast, contactless checkout and real-time stock updates, reporting a smoother in-and-out shopping experience at their neighborhood stores.
Early pilot tests revealed that staff spent far less time behind the register and more on essential tasks like stocking or assisting customers—boosting overall store efficiency.
With data-driven promotions and loyalty benefits, pilot locations saw a notable jump in sales. Digi-Go’s modular platform is poised for rapid growth, connecting even more stores and elevating the convenience experience in the digital age.
The Chop Dawg team has put forth a very high-quality product that will help my business succeed in the future. Chop Dawg’s biggest strength is their execution; they’ve been proactive and truly understand what I’m trying to accomplish.
Chief Executive Officer of Digi-Go
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Imagine deploying a modern, data-rich system that merges physical retail with digital convenience—driving higher sales, loyalty, and user satisfaction. If you’re looking to elevate your product, your process, or your entire industry through technology, our team is here to help. Schedule your free 45-minute consultation, and let’s shape the future of retail together.
