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When it comes to the process of creating your product, think partner not agency

At Chop Dawg, we truly believe that our clients’ success is our success. So how do we take your concept and turn it into a marketable, profitable digital product? It’s a journey that starts with the very first phone call. Every step of the way we are there beside you, making sure that you are a part of the process of building something together. Over the past ten years, the Chop Dawg team has proudly tailored its services to match the needs of many – and through these experiences, we’ve learned so much. This is why we want to share with you the process that we’ve developed over the years to make sure that your experience is as incredible as possible.

Phase One: Scoping & Documentation

We carefully scope out your project from start-to-finish, defining all of the design and development requirements of your digital product. This part of our technical partnership is very collaborative, and it happens before any contract is signed. We can ensure that you will feel 100% confident that you are going to be receiving everything that you have asked for – as well as the things that you didn’t know to ask.

We will help you figure out your optimal budget based on the features that are the most important to bring your application to life. Everything that we lay out together here sets the stage so that we can hit the ground running together once we get into Phase Two.

Phase Two: Preliminary Design Work (Wireframing)

We create black-and-white blueprint concepts of every single screen, function, pop-up, and animation that needs to be accounted for and built. Wireframing accounts for the entire foundation of your application's design, so we make sure everything is perfect.

Phase Three: High Fidelity Design Work

Once the wireframing process is complete, we take your design blueprint and bring it life with beautiful, pixel-perfect high fidelity mockups. These mockups will show you exactly what your digital product will look like to your future users.

Phase Four: Product Flow & Design Documentation

With every screen of your application designed to be pixel-perfect, Phase Four is where we define the logic between all of those screens. This phase determines where each screen will appear once programmed, where data is sent, received, and how everything will function and engage once the application is fully programmed. Think of this as creating the blueprints to a building – we need to define everything that’s required (electrical, plumbing, layout, doors, exact dimensions and materials needed, etc) – these are the exact final schematics that our designers provide for our programmers, so that they can complete the programming side of this project from A-to-Z.

Phase Five: Programming Your Application

We are now bringing your application’s design to life – think of this as building the brain of your application. We assign developers that match with the technologies selected during the Scoping & Documentation phase. Our developers are agile – and we always keep you in the loop about what is going on and can regularly review and assess what we’re building. All of the code that runs the product, including backend partners and sources, will be fully implemented and be ready for testing.

Phase Six: Quality Assurance (QA) Testing

Throughout programming, we implement incremental quality assurance testing so that there aren’t any big surprises by the time we get to this phase. Phase Six is all about perfecting your digital product for launch. We will run it through many stress tests to confirm that everything is working as intended and all documented bugs are resolved for you. What we want to discover for ourselves here are all of the possible scenarios that you users could go through. We’ll make sure your product works on all supported devices and is primed for launch and can handle real-world usage from the get-go.


Phase Seven: Getting You Ready For Launch

Your success is our success so we will do everything we can to help to position your product. We will also provide you with product support after launch to cover any small issues or errors, with our standard 90-day bug warranty and 45-day maintenance window.

We care deeply about your success

It’s hard to find an outside agency that shares in your vision and drive – and has great chemistry with the talent to back it all up. That’s where we come in. Let us know when you’re ready to bring your vision to life. We’re ready to be a part of your success team.

Schedule a consultation with us

Have a question about your project? Give us a call at (800) 490-1476 or drop us an email at We’re happy to help!