Willow

The founder of Willow faced something unimaginable: the unexpected death of her father. In the midst of her grief, she had to take care of the funeral arrangements. While trying to honor her late father’s wishes and navigate the sales-driven funeral planning industry on a tight budget, she vowed to create a better way to do this.

After facing one of the most challenging points in her life, she created Willow as a response to an industry in great need of change. Willow is a registry for planning funeral arrangements after the passing of a loved one. Many families don’t know where to begin when faced with an unexpected death. Willow’s default registry list contains everything the family needs for planning funeral arrangements, and then goes one step further. Friends, family, and well-wishers are allowed to offer their monetary support on the application. Willow also supports donations to causes of the family’s choice, and provides a custom obituary area for loved ones to offer their memories.