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The team at Mari Fitness, led by fitness entrepreneur and well-known healthy lifestyle influencer Mari Llewellyn, approached us with an entirely new vision of how they wanted to engage with their community. Over the years, Mari and her team have put countless hours into building a brand that millions of people meaningfully engage with every year, but they had never ventured into the mobile app space. Enter the all-new Slay app to usher in the next generation of Mari Fitness Guides. Slay not only provides a “handy” version of their current site’s features, it also gives users a new, more convenient way to map out and enjoy their fitness journey. Users have quick access and it’s easier than ever to keep track of their gym guides and watch exercise videos while they workout. The Slay App made its debut to the App Store Top Ten within twenty-four hours of its initial launch, and hit #3 at its peak on Google Play under health and fitness.
Notifications and in-app messaging needed to be uplifting, fun and embody the Mari Fitness brand voice. Throughout the mobile app, there are all sorts of engaging ways for users to track ongoing progress, goals, and personal stats. Crafting an uplifting, because it keeps users motivated and active on the app. From a usability standpoint, the Slay app has a lot of elements encouraging daily use. Besides the robust exercise and daily nutrition knowledge base, users can also browse and purchase available supplements and other workout gear courtesy of Mari Fitness. Slay app users can proactively complete their workout routines, launching it daily for Mari’s trusted workout guidance, while tracking their progress, and sharing photos to social media — all in one place.
Allowing the Mari Fitness team as much control as possible to keep the Slay app up-to-date ensures the best user experience. Using this admin backend allows Mari Fitness to update important information, upload content such as fitness tips, manage users, track user data, and provide user support when necessary.
The team was passionate and prepared to dedicate the time and energy to ensure the best experience for both the established and brand new fans of the brand. This allowed us to ensure that Mari Fitness not only had a successful rollout, but they have a product in their hands that their users will utilize and love for years to come.
Slay was built as an iPhone and Android application using React Native and with REST APIs, supporting iOS 12, iOS 13, iOS 14 and Android 9, 10, 11. For the administrator backend, website application, server-side, we used PHP with Laravel, built on React.
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Do you have a question about how we programmed Slay? Drop us an email at Hello@ChopDawg.com. Our team is happy to help!