Mari Fitness wanted to engage their million strong social media community through mobile.

Over the years, fitness entrepreneur and lifestyle influencer Mari Llewellyn and her team have put countless hours into creating social media content to build an online brand millions of people engage with. Enter the all-new Slay app to usher in the next generation of Mari Fitness Guides. Slay not only provides a “handy” version of their current site’s features, it also gives users a new, more convenient way to map out and enjoy their fitness journey. It’s easier than ever for users to keep track of their gym guides and watch exercise videos while they workout.

The Slay App made its debut to the App Store Top Ten within twenty-four hours of its initial launch, and hit #3 at its peak on Google Play under health & fitness.

Messaging plays a crucial role in keeping users accountable throughout their fitness journey. Notifications and in-app messaging needed to be uplifting, fun and embody the Mari Fitness brand voice. Throughout the mobile app, there are all sorts of engaging ways for users to track ongoing progress, goals, and personal stats. Crafting an uplifting, because it keeps users motivated and active on the app. From a usability standpoint, the Slay app has a lot of elements encouraging daily use.
Besides the robust exercise and daily nutrition knowledge base, users can also browse and purchase available supplements and other workout gear courtesy of Mari Fitness. Slay app users can proactively complete their workout routines, launching it daily for Mari’s trusted workout guidance, while tracking their progress, and sharing photos to social media — all in one place.

The Slay app makes an excellent companion to Mari Fitness’ flourishing online brand, especially when it comes to monetization.

The team was passionate and prepared to dedicate the time and energy to ensure the best experience for both the established and brand new fans of the brand. Chop Dawg also built a web admin backend to maintain in-app content and provide user support, allowing the Mari Fitness team as much control as possible to keep the Slay app up-to-date. Using this admin backend helps Mari Fitness to upload content such as fitness tips, manage users, track user data, and provide user support when necessary. This ensures Mari Fitness not only had a successful rollout, but they have a product in their hands that their users will love for years to come.