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LA Gear

Health & Wellness/Retail

A beloved American lifestyle brand, LA Gear wants a dance-workout app to bring their retro-inspired shoes and apparel to a new generation.

The LA Gear brand was founded in 1983, and quickly rose to the forefront of 80s and 90s fashion. More than just a line of athletic shoes, LA Gear stood out by tapping athletes and celebrities alike to represent the brand at the height of its enduring popularity, including the likes of Wayne Gretzky, Karl Malone, Belinda Carlisle, Michael Jackson and Paula Abdul.

Throughout the 2000s, LA Gear has remained popular with retro fashion enthusiasts and the general public, who have fond memories of their favorite childhood footwear. Today, fashion athletic shoes remain LA Gear’s focus, with several star-studded revamped lines for men and women released over the past decade — culminating in a spring/ summer collection with retailer Forever 21 in 2018, a partnership with Payless, and a new prototype as we head into 2022.

The Greater Than Dance app will bring fun, competitive workouts to users, with professional dancers featured amid in-app browsing of LA Gear’s merchandise.

Live from their dance studio in Los Angeles, the Greater Than Dance app is designed to bring users professionally-curated dance-workout routines from dancers you’re likely to recognize. Users can track their workout progress from a dedicated user profile, and compete with other dancers in weekly and monthly sponsored challenges. The prototype also includes a community component, with message boards dedicated to users sharing their workout progress and connecting with other LA Gear fans. In between dances, users can browse LA Gear’s available merchandise, and place orders directly from the future app.

"The prototype is great. The internal team works directly with, and everyone is pleased with how it is turning out. We’re very excited. Nowadays, we have to think outside the box, and that’s what they think as well. They’ve gone above and beyond. They’re readily available to help in every aspect of the business. To me, it’s all foreign and brand new, but they’ve definitely supported me through this process. "

Jay Jackson - CEO of LA Gear

Some of the technology that we used to create the LA Gear NFP

LA Gear was created as a non-functional prototype with Figma for coding someday soon using React Native and REST APIs, supporting iOS 12, iOS 13, iOS 14, iOS 15 and Android 9, Android 10, Android 11, Android 12.

Are you impressed with LA Gear? Partner with us to help out with your app, too!

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