LA Gear
Health & Wellness/ Retail
A beloved American lifestyle brand, LA Gear wanted a dance-workout app to bring their retro-inspired shoes and apparel to a new generation.
The LA Gear brand was founded in 1983, and quickly rose to the forefront of 80s and 90s fashion. More than just a line of athletic shoes, LA Gear stood out tapping athletes and celebrities alike to represent the brand at the height of its popularity, including the likes of Wayne Gretzky, Karl Malone, Belinda Carlisle, Michael Jackson and Paula Abdul.
Throughout the 2000s, LA Gear has remained popular with retro fashion enthusiasts and the general public, who have fond memories of their favorite childhood footwear. Today, fashion athletic shoes remain LA Gear’s focus, with several star-studded revamped lines for men and women released over the past decade — culminating in a spring/ summer collection with retailer Forever 21 in 2018, a partnership with Payless, and a new app as we head into 2021.
The Greater Than Dance app brings fun, competitive workouts to users, with professional dancers featured amid in-app browsing of LA Gear’s merchandise.
Live from their dance studio in Los Angeles, the Greater Than Dance app brings users professionally-curated dance-workout routines from dancers you’re likely to recognize. Users can track their workout progress from a dedicated user profile, and compete with other dancers in weekly and monthly sponsored challenges. The app also includes a community component, with message boards dedicated to users sharing their workout progress and connecting with other LA Gear fans. In between dances, users can browse LA Gear’s available merchandise, and place orders directly from the app.
"The prototype is great. The internal team works directly with ChopDawg.com, and everyone is pleased with how it is turning out. We’re very excited. Nowadays, we have to think outside the box, and that’s what they think as well. They’ve gone above and beyond. They’re readily available to help in every aspect of the business. To me, it’s all foreign and brand new, but they’ve definitely supported me through this process. "
Jay Jackson - CEO of LA Gear
Some of the technology that we used to create the LA Gear app
LA Gear was created as a non-functional prototype with Figma for coding someday soon using React Native and REST APIs, supporting iOS 12, iOS 13, iOS 14 and Android 9, Android 10, Android 11.
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