Pack leader Ramon Van Meer founded Alpha Paw with the help of his son, Victor, in 2018 to help pet owners find and source high-quality pet products.

Alpha Paw has built its business on a solid foundation, believing that pets are members of the family and deserving of the very best. Guided by these principles to keep quality standards high and directly manufacturing their products, Alpha Paw has built a business that over 50,000 customers’ trust. That’s why Alpha Paw is looking to take a major step forward in their customer experience. For this new evolution, they are using all of their years of experience and knowledge to overhaul the technology that powers their business with an all-new mobile app designed to scale alongside the company’s anticipated growth.

The Alpha Paw app curates the shopping experience and empowers Alpha Paw to connect with their customers via a whole new medium.

When developing new products, Alpha Paw focuses on what pets need in order to be happy and healthy. The Alpha Paw app creates better opportunities for conversion and engagement amongst their existing customer base and new users alike.
Alpha Paw is focused on pet owners with their new app, providing educational resources on pet care and training alongside their available pet products. From videos and blogs, users can browse the app for all things pet care. Alpha Paw customers can earn rewards, leave product feedback and get help all in one place, making the customer experience seamless, and effortless for Alpha Paw to deliver at scale.

Alpha Paw is much more than a retail platform, with a plethora of in-app pet care resources to choose from.

From videos and blogs, users can browse the app for all things pet care. Alpha Paw customers can earn rewards, leave product feedback and get help all in one place, making the customer experience seamless, and effortless for Alpha Paw to deliver at scale.