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Episode 020 — Dan Hanrahan On The Marketing Science Of Email Signatures

Advertising & Marketing

Joshua Davidson released this podcast


One of our favorite things about #thePawdcast is hearing what makes people tick, what they are most passionate about, why they do what they do.

The answer for Dan Hanrahan is that the art behind email signatures and how to utilize them to generate more revenue is what makes him tick, what keeps him up at night, what has helped him create the company Sigstr that is growing consistently, at an exponential rate, raising investor capital and generating millions for their customers around the globe.

We dive deep into this episode about the science behind a great email signature, the challenges, obstacles, and accomplishments that Dan has faced starting and growing Sigstr. We discuss a lot about managing teams, where email signatures will go especially in a marketplace being modified with newcomers such as Slack and Hipchat alternatives to email, and more. This is surely one episode of #thePawdcast that you will not want to miss!

Sigstr’s Website:
Sigstr’s Twitter:
Dan Hanrahan’s LinkedIn:

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