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Part Four: What happens after your application has launched

Web & Mobile

Joshua Davidson wrote this article

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For those of you who happened to jump right into this blog series, you’re reading the fourth of four parts that we will be releasing over the next four days. It’s highly recommended that you read this series in order, starting at Part One: Preparing to work with a development firm.

It’s finally happened.

You carefully planned your application.

You picked the right partner, the right development firm like us here at Chop Dawg to help create your dream app.

You spent countless months designing, developing and testing your app.

It’s now on the web.

It’s now in the app store.

It’s now being advertised, marketed, used.

People are loving it.

What happens now between the app development company that you have been working with and well, you?

Does the working relationship end here?

No, no it should not.

Most app development companies, like us at Chop Dawg, strive to build relationships and long-term relationships at that.

For starters, you should have what is called a bug warranty. Usually these last around a calendar year from the date your product launch.

What is a bug warranty? Simple explanation.

Remember in our last blog post of this series about discussed Priority 1s, 2s, and 3s? About how these are bugs, that need to be fixed to make this app flawless?

Here is the thing.

Sometimes, bugs fall through the cracks despite best efforts and good intentions.

Sometimes, only the perfect circumstance can surface a bug, and some can only be caught from months and months of use.

Anyone that promises a bug-free product is lying to you. Technology is technology. Never forget that.

The thing is, a company should be held accountable to the scope defined. It’s the right thing to do. They shouldn’t be billing you for what you paid them in the first place.

You should have a bug warranty in place to make sure they can continue to help you at no additional costs.

Remember there is a difference between a new feature request and a bug item, though.

One year warranties are typically the norm and are fair. Gives you ample time to get any feedback sent to a company like us to fix, free of charge. You wouldn’t want your customers coming back to you 35 years from now asking to fix something, though. One year gives you time without being unreasonable.

You should also be provided what is called a maintenance window. This is where if you need to tweak something non-bug related, like swapping out the text to something better due to customer feedback, you can do so without again, extra costs. Most companies, such as us at Chop Dawg, will give you anywhere from 30-60 days of this. Usually most of the feedback you get to make such modifications will happen early with initial users.

This is the ideal time to make such modifications.

You should also be provided guidance on how to get your app out there, to take next steps.

For example with us at Chop Dawg, we will advertise our clients on all of our social media outlets and websites. We will help our clients on how to approach the media, get on podcasts, talk to investors. You want to have a company who will keep working with you well after product launch, that will still answer phone calls from you, respond to text messages, and of course, emails.

So the last item to tackle.

What about new features or building out to new platforms?

Good news, you already know what to expect. Since the company you are talking too already has worked with you before, usually, a proposal is quicker and more efficient the next time around. They get you. They know you well. You know them well. You get them.

Both parties are able to be more efficient now, more productive and have that shared bond. This does translate to better costs and quicker projects. The many perks to long term relationships and working together for months, if not years!

We’ve covered it all.

You now know how to prepare to chat with a development firm like us.

You now know what to expect when preparing a proposal, starting the beginning of a beautiful partnership with your new team.

You now know the details that go into building your app. The methods behind why you need to do things in a certain way.

You now know the importance of communication, the need for lack of ambiguity, the understanding of every single step.

You now know what you need after launching, to protect your best interest but also maintain a fair business relationship between both parties.

You now know the perks and benefits of a long-term relationship.

Building an application is being an entrepreneur. It won’t always be pretty. It won’t always be easy. No one can promise success. With that said, find the right team, find the right company, take your time and focus on quality at every single step of the process.

When you do, magic can happen. Success can happen. Results will happen.

Always be educating yourself.

Always be asking the right questions.

Always be prepared and organized.

If you follow all of the tips, advice, and methods discussed in this blog post series, you will end up with a gorgeous application, in the marketplace, and a life-long partnership with a company, such as a company like us here at Chop Dawg, that you will love and that take care of you.

Now get to work and start making your app idea app’n!

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