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Is Your Business For You Or Your Customers?

Customer Service & Sales

Joshua Davidson wrote this article

6 Comments

This sounds like a silly question, but you would be shocked how often it comes up when I talk to business owners.

Does your business exist to serve you or your customers?

Now, all business owners hope to build a company that can provide them with some type of fulfillment, whether through personal accomplishment or monetary reward. There is absolutely nothing wrong with that.

When I ask, “Does your business exist for you,” I’m talking about ego.

Whether it’s ego grounded in arrogance or ego rooted in insecurity — they are two halves of the same coin.

You know the type of person I’m talking about.

Or, maybe you are that person.

The ones who start a company just because someone tells them they can’t. Or, they just want to work for themselves.

They don’t care what they offer or who they sell it to; they just want to own a successful business. These are the same people that start a company so they can call themselves a CEO on a business card.

The best-run companies are mission-driven, always following their North Star.

For those in business who are driven by an impending inferiority complex, it almost becomes their middle finger to the world.

These companies are often marked by the lack of a clear foundation for why they do what they do, offering lackluster customer service, and typically reaching stalled growth after hitting an initial wave of success that the leader(s) can ride.

This is not the way to start or run a business.

It is time to edit your thinking and put your customers in their rightful place of importance. Click To Tweet

Customers choose every day, month, quarter, and year to be your customer because of the value you provide, and the way they are treated.

You do not exist without your customers.

Your business becomes just another project, or a hobby without a sufficient flow of customers willing to exchange money for your talents.

We as business leaders have to stop singing our own praises.

We all have various levels of ego, and we all want to feel good about ourselves and share our accomplishments, but we do not have to be the ones to do it.

Let your work speak for itself.

Let your product sing your praises.

Better yet, let your customers do the talking.

A great analogy for this is the influencer who proclaims themselves to be an “industry expert” or a “marketing guru“, and rarely lives up to that. They’ve built up an incredible platform and sold you on a persona, but you can’t find even one person who’s willing to sing them praises for their work.

If you are only focused on the accolade, recognition and yes, the money a business can bring, you may later end up with no customers, no money, no compliments and ultimately — no business.

The funny part is, if you focus on your customer’s needs first, EVERYTHING else will follow. Incredible customer service is what can set you apart from the rest.


You’ll get the awards, the profits, the fulfillment.

It happens, almost every single time.

So, what type of business do you want to run?

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