Call us: (800) 490-1476 | Email us:

Schedule Your Free 45 Minute Consultation
Free 45 Minute Consultation

Is Your Business For You Or Your Customers?

Customer Service & Sales

Joshua Davidson wrote this article


This sounds like a silly question, but you would be shocked how often it comes up when I talk to business owners.

Does your business exist to serve you or your customers?

Now, all business owners hope to build a company that can provide them with some type of fulfillment, whether through personal accomplishment or monetary reward. There is absolutely nothing wrong with that.

When I ask, “Does your business exist for you,” I’m talking about ego.

Whether it’s ego grounded in arrogance or ego rooted in insecurity — they are two halves of the same coin.

You know the type of person I’m talking about.

Or, maybe you are that person.

The ones who start a company just because someone tells them they can’t. Or, they just want to work for themselves.

They don’t care what they offer or who they sell it to; they just want to own a successful business. These are the same people that start a company so they can call themselves a CEO on a business card.

The best-run companies are mission-driven, always following their North Star.

For those in business who are driven by an impending inferiority complex, it almost becomes their middle finger to the world.

These companies are often marked by the lack of a clear foundation for why they do what they do, offering lackluster customer service, and typically reaching stalled growth after hitting an initial wave of success that the leader(s) can ride.

This is not the way to start or run a business.

It is time to edit your thinking and put your customers in their rightful place of importance. Click To Tweet

Customers choose every day, month, quarter, and year to be your customer because of the value you provide, and the way they are treated.

You do not exist without your customers.

Your business becomes just another project, or a hobby without a sufficient flow of customers willing to exchange money for your talents.

We as business leaders have to stop singing our own praises.

We all have various levels of ego, and we all want to feel good about ourselves and share our accomplishments, but we do not have to be the ones to do it.

Let your work speak for itself.

Let your product sing your praises.

Better yet, let your customers do the talking.

A great analogy for this is the influencer who proclaims themselves to be an “industry expert” or a “marketing guru“, and rarely lives up to that. They’ve built up an incredible platform and sold you on a persona, but you can’t find even one person who’s willing to sing them praises for their work.

If you are only focused on the accolade, recognition and yes, the money a business can bring, you may later end up with no customers, no money, no compliments and ultimately — no business.

The funny part is, if you focus on your customer’s needs first, EVERYTHING else will follow. Incredible customer service is what can set you apart from the rest.

You’ll get the awards, the profits, the fulfillment.

It happens, almost every single time.

So, what type of business do you want to run?

About Since 2009, we have helped create 350+ next-generation apps for startups, Fortune 500s, growing businesses, and non-profits from around the globe. Think Partner, Not Agency.

Follow us on Twitter

Like us on Facebook

Double tap us at Instagram

Connect with us on LinkedIn

Find us on social at #MakeItAppn®

What Does It Take To Build A Next-Generation App?

Each month, you’ll receive insight from our team, like what’s new in tech, app development and all things running a startup.

Always free. Unsubscribe anytime.

Are you looking for a partner to help bring your vision to life?

Look no further. Schedule your free consultation to see how our passionate team can help turn your app idea into a real product.

Schedule your free consultation
There are over 6 comments. on this article. Join in on the discussion!
  • forex forum said:

    Really no matter if someone doesn’t know afterward its up
    to other visitors that they will assist, so here it takes place.

  • This post is worth everyone’s attention. Where can I find out more?

  • Angela said:

    A fascnating discussion is worth comment. There’s no doubt that that you ought to publish more about this topic, it
    might be a taboo matter but usually people don’t discjss such topics.

    To the next! All the best!!

  • wordpress said:

    Aw, this was an extremely good post. Spending some time
    and actual effort to produce a really good article… but what can I say… I put things off a lot and never manage to get nearly anything done.

  • Candice said:

    Awesome post.

  • bonsai said:

    I am in fact thankful to the owner of this site who has shared this enormous article at at this time.

Join in on the discussion! Leave a comment and get involved.

  • Recently Released Content

    Leadership & Inspiration

    5 Ways To Optimize Your Networking Habits


    Google Wants To Start Charging Long-term Small Business Users

    Social Media

    How Elon Musk Wants To Reach 1 Billion Twitter Users

    Web & Mobile

    Make Your App Stand Out