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Inside Apple’s Peek Performance Event


Isadora Teich wrote this article


This week Apple held its Peek Performance event, where it introduced a variety of new and exciting products via livestream.

Here are some of the biggest announcements that the company made in its hour-long presentation.

The Apple M1 Ultra

The M1 Ultra is the latest addition to the Apple Silicon lineup. It is, essentially, a pair of M1 Max chips combined. As such, it’s a 20-core chip with 16 performance cores and four efficiency cores. It supports up to 128GB of RAM.

According to Apple, the M1 Ultra is 8 times faster than the standard M1 chip. It will be available in the Mac studio. In addition, it will likely also be available in the Mac Pro that Apple teased too.

iOS 15.4

Apple will roll out this highly anticipated iOS update next week. It has been in beta since January of this year and will contain a wide variety of exciting updates to improve user experience.

One update is a mask-friendly Face ID. Users will now be able to use Face ID even while wearing their masks. Apple is also rolling out a Tap to Pay feature, which will transform their iPhones into contactless payment terminals.

There will also be a fifth American voice for Siri, which Apple has said belongs to a member of the LGBTQ+ community and 36 new emojis.

Via Emojipedia

iOS 15.4 will be compatible with any device that supports iOS 15. This ranges from the first generation iPhone 6S to the iPhone 13.

Inside Apple’s New iPhone

Apple’s new iPhone SE has the advanced features of their newest A15 CPU, but in a smaller and less expensive package. It also has 5G radio. The iPhone SE starts at $429.

According to Apple, this phone offers a very similar experience to the iPhone 13, including Touch ID. It will launch on March 18th.

One of the main reasons that users choose Android products over Apple is Apple’s luxury pricing. This new phone will make their phones more accessible to Android users. Also, this phone is ideal for those who prefer smaller phones.

In recent years, many mobile devices have gotten larger and larger. The iPhone SE is very pocketable, at 4.7 inches in size.

The Mac Studio

The Mac Studio is the latest addition to Apple’s Mac lineup. It is more or less a Mac Mini aimed at the creative professional market. It is a small but powerful all-in-one Mac Machine.

The Mac Studio is 7.7 inches wide and 3.7 inches tall. Inside, it makes use of an innovative fan device that Apple says will keep your workspace cool and quiet. There are also numerous ports.

This includes an Ethernet port, two USB ports, an HDMI port, and a headphone and mic jack. There is an SD card slot and two additional USB-C ports on the front too. However, if you get the M1 Ultra configuration, those ports get bumped up to Thunderbolt 4 speeds.

As far as the price goes, the M1 Max version starts at $1,999. The M1 Ultra version begins at $3,999.

Apple’s iPad Air

This is exciting, as Apple has not updated the iPad Air in about a year and a half. However, in this new version, most of the improvements are internal.

The new iPad Air has an eight-core M1 chip, similar to the iPad Pro. It also has 5G on cellular-equipped models, as well as a 12MP front-facing camera. This camera is an improvement from the previous 7MP.

The 5th-generation Apple iPad Air starts at $600. It is available in 5 colors: pink, gray, blue, purple, and starlight. Its screen is a 10.9-inch Liquid Retina display.

An Alpine Green Update

The iPhone 13 lineup is now available in a green colorway. The Pro phones, on the other hand, will be available in alpine green.

Preorders will begin this Friday. Availability starts on March 18th.

Studio Display

Via Apple

At Peek Performance, Apple unveiled its Studio Display. It has a 27-inch, 5K screen encased in an aluminum enclosure. The studio display is quite impressive.

It can reach up to 600 nits of brightness, supports P3 wide color, and works with the macOS TrueTone feature. A 12-megapixel ultrawide camera sits above the screen to enable videoconferencing as well.

Studio display is Apple’s first new prosumer monitor in years. It is available to order now. Shipments will begin on March 18th. It costs $1,599. While the monitor can stand on its own, if you want to adjust the height you must buy an upgrade stand for $400.

Friday Night Baseball on Apple TV Plus

Apple’s streaming service will now feature two Major League Baseball Games on Friday nights during the regular season.

Specifically in the US and Canada, there will be a new 24/7 MLB livestream. It includes replays, highlights, news, and analysis. There are also on-demand highlights and a new MLB Big Inning live show.

The 27-Inch iMac Is Gone?

While the discontinuation of Apple’s 27-inch iMac was not outright announced, it appears that Apple has discontinued it. These computers have disappeared from their stores.

As of now, users have to choose between a Studio setup or the M1 iMac with a 24-inch screen for a similar experience.

Final Thoughts On Apple’s Peek Performance Livestream Event

Apple announced a lot of interesting innovations at this event. Overall, we can see a few trends. Apple seems to, in general, be focusing on making products that are both smaller and more powerful than their predecessors.

This makes a lot of sense, as users have been complaining about smartphones getting too big for years. While, of course, some people love them. They are not for everyone.

Could we be looking at a potential reversal of this trend? After years of phones getting bigger and bigger, will Apple lead the charge into smaller devices?

Also, in general, when you think of cost-effective products, Apple usually does not come to mind. With the iPhone SE, the company is finally focusing on a mid-range phone that might attract more users.

Which Apple announcement are you the most excited about? Comment below!

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