How Can Startups Surpass Larger Brands?

Entrepreneurs don’t begin startups for no reason. They are often passionate people willing to work incredibly hard to do something that may have never been done before.

It’s no secret that this is a difficult task. One big roadblock is the seemingly total dominance that large corporations, some of which began decades ago, already have.

As a new guy in an industry of established giants, how can a startup get ahead of the competition?

Let’s take a look!

Defining And Staying True To Your Objectives

Here are some things you can do to clarify your objectives as a company. Think about everything you want to accomplish in the next year. Write all of it down. Then work on prioritizing key goals and refining them.

Especially if you are a small company, having dozens and dozens of disconnected goals might be more harmful than helpful.

Remember, large corporations likely have more people on their HR team alone than you have to do everything that your business requires.

Again, most startups are helmed by deeply passionate and creative people who want to succeed and make a difference in the world.

However, it is no secret that this type of person can overextend themselves at times. Do the most you can with what you have by developing a strong focus.

This can mean putting all of your energy into only one or two goals at a time, and even ignoring trends if they don’t align with the goals and messaging of your brand.

While it is important to listen to advice and seek help if you need it, the most important thing you can really do is listen to the market.

How are people responding to your offerings, your products, and your brand? How do you want them to react?

When in doubt, put it all on paper!

Understand Your Strengths

If you ever feel discouraged trying to stand against large established companies and corporations, it is important to keep one thing in mind. There are actually a lot of things that smaller businesses simply do better.

Startups and small businesses actually drive about half of all economic growth in the US. Despite having way fewer resources and less manpower, they create more jobs, innovate more effectively, and do more to push society forward than almost any large corporation.

Why is this?

Instead of every idea having to be approved by multiple teams of people, startups can simply hear about a problem from customers, or directly experience a problem out in the world, and immediately get to work solving it.

This is what true efficiency looks like!

The MAJORITY Example

FinTech startup MAJORITY is an excellent example of a startup with a clear goal, created by someone who knew exactly what they wanted to do, because they had lived it.

It was founded by Magnus Larsson, who explained his inspiration behind MAJORITY:

Here we see an excellent example of what makes a solid business. Larsson, due to his own personal experience and knowledge, directly knew of a gap in the market.

He saw a group of people who were not being served in a specific way, and aimed to create a real-world solution.

Real problem-solving for real people should always be the goal!

Put People First

This sounds obvious, but it’s a lot more complicated than many people think. Good business only thrives on a foundation of good relationships.

This can include relationships with employees, team members, consultants, investors, customers, and clients.

On a slightly larger level, if your team is unhappy, they will likely leave or do less than excellent work. It is often hard to hide this from clients, customers, and potential collaborators for very long.

High turnover rates can be incredibly expensive and difficult for businesses to manage. Internal issues often show throughout a company, eventually affecting consumers or clients.

Remember, your customers do not have intimate knowledge about the inner workings of your business, and they don’t care. The last thing you want is your internal issues causing customers to abandon you.

Competition is fierce across the board and consumers have options. If they don’t have a good experience with you from the jump, they can easily move on.

Remember this.

Embrace The Art of the Backup Plan

It’s no secret that founding startups comes with some risk. Even the most extensively prepared plans can not work out sometimes.

Here is where you circle back to your written out list of objectives. Those are the most important things above all. If something you are doing is getting in the way of them, stop doing it. Move on.

Be dedicated to achieving outcomes, and don’t worry about perfectly anticipating every step that gets you there. You have to roll with the punches, regardless of how many mistakes you make or roadblocks you face along the journey.

No matter what, keep going!

Don’t Limit Yourself

Remember, what matters most is that you achieve your goals and stay true to your company’s vision. One of the biggest advantages small businesses have over large ones is the ability to react quickly and pivot accordingly.

This is because there is no rulebook that young startups have to follow. They can do what needs to be done without much bureaucracy.

Many entrepreneurs start their own ventures because they love having so much possibility at their fingertips. So, don’t impose limits on yourself, especially if they are ones that you can control and change.

Final Thoughts

Ultimately, succeeding in the world of startups is no easy task with a straightforward path to follow. This is what makes it stressful and unpredictable, but also what makes it fascinating and potentially fantastically lucrative.

You have the opportunity to define your mission and your method on your own terms. You can see something that people need and provide it quickly.

Generally, startups are the first to tackle modern problems with smart solutions and improve lives globally.

So, move forward with confidence, clarity, and an open mind to take on the world!