Hacking Business Cards For Your Greater Good
Joshua Davidson wrote this article
First and foremost, we still have (and use) business cards here at Chop Dawg, even though it is 2015.
At the end of the day, although I disagree with business cards being a truly productive manner of connecting (seriously, how many business cards have you lost in your life before?), it is a tradition in business that has yet to die or be replaced with a better, more disruptive model. That’s okay.
With that mentioned, I have personally been hacking business cards for much greater conversion, which I believe everyone should be doing. For this purpose, we can begin to call it business card etiquette. It is a very simple technique. Ready? The next time somebody gives you their business card, say thank you, immediately open up your phone, create an email and enter their address in (while at the same time making the subject a reference point and/or listing the event that you met at). Ask them to confirm that it is their email, then hit send. You just hacked business cards.
You’re probably asking yourself, why in the world would you do this? Simple explanation. You now have their contact information forever, and they now have yours. Both parties aren’t waiting for each other. You didn’t lose the person’s business card before returning to your desk. You just gave the other party value while simultaneously giving yourself value. It’s a win-win situation.
Here is the biggest kicker though, and why this method has been successful for us – our conversion with new connections is now through the roof. For starters, people at networking events and referrals remember you more since not everyone is doing this. Two, they now have your entire information (as long as your signature has it… when it should folks!). And three, if they think of anything, they aren’t digging around for your business card. Quite frankly, I throw out all of the business cards given to me after an event once I have emailed everyone. I am pretty sure that you all do the same.
Hacking your way to success is always an advantage. At the end of the day, you need a competitive advantage over your competitors. This is just one more method. Still use business cards, as people ask for them and love them (unfortunately), but be adaptive. Show them the modern way of doing business; show respect to the traditional model while at the same time leveraging technology to your advantage. Most importantly, always send a follow-up after an event. No one does this and I promise you that if an email introduction wasn’t awesome enough for the prospected party on the opposite side, sending a personalized thank you most certainly will be.