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the Entrepreneur’s

FRAMEWORK

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Chapter One: Why You Need A Framework

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WHEN GOING THROUGH FOUNDER DEPRESSION, IT’S HELPFUL TO REMEMBER THAT EGO IS NOT THE ENEMY EITHER

I’ve read so many books and think-pieces that say the ego is something that needs to be “destroyed.” But it was really my use of ego as a way to separate myself from reality that needed to be destroyed.

The framework would not have been possible at all without ego. I could not have created Chop Dawg and kept it in business for the past ten years without ego. All of the great businesses and products that you use today wouldn’t exist without some form of ego in their founding origins. But the difference is that before, I personally used my ego as a shield to protect myself from rejection. Now I use it as a tool.

Ego is not negative or positive. Your thought patterns, positive or negative, will shape the world that your mind creates. A person who is rooted in a positive outlook has a “positive ego,” and a person who is rooted in negativity has a “negative ego.”

Moving toward having a positive ego puts you in better alignment with reality and, ultimately, in a better position to succeed in entrepreneurship.