A Look At The Creator Economy Going Into 2024

The creator economy is a thriving sector that contains a lot of promise, challenges, and potential revenue! Let’s take a look.

Establishing A Brand Voice: The Magician Archetype

Is your brand a magician? In this post we explore the magician archetype, as well as helpful real world branding examples.

Establishing A Brand Voice: The Lover Archetype

There are many archetypes businesses can use to guide their branding. In this blog post, we explore the lover archetype.

Establishing A Brand Voice: The Jester Archetype

If you are looking to build a brand from scratch, you can use archetypes for guidance. In this post, we take a look at the jester archetype.

Why Did Airbnb Close Its Domestic Business In China?

Why did Airbnb leave China? And what can you learn about it to help build a better foundation for your own business? Let’s take a look!

3 (More) Tips to Help You Improve Your Website

This closes out our series (for now) on ways that you can improve your website! We use all of these tips ourselves here at Chop Dawg.

3 Tips To Help You Improve Your Website

At Chop Dawg, we have revamped our website several times over the years. Here are our tips to help you improve your website!

Be a Zebra Startup, Not a Unicorn

Zebra startups tackle real problems with real work, likely without VC or any possibility of selling their company. Let’s take a look!

Should Your Business Be On Every Social Media Platform?

Many social media marketing newbies think the key is to get their business on every social media platform. Here is what you should do instead!

An Exploration of Unhinged Social Media Marketing

Let’s talk the pros, cons, and psychology behind unhinged social media marketing. Is this tactic the golden ticket or a brand killer?