Winelikes is redefining how people savor and learn about wine—no matter their level of expertise. Conceived by founder Jeff Gillis, the platform moves beyond static ratings to immerse users in a fun, community‑driven journey. By partnering with Chop Dawg, Winelikes solidified its presence through a sleek mobile app, multi‑tiered admin tools, and a dynamic WordPress marketing website. Now, curious beginners and expert sommeliers alike can easily discover new flavors, connect with each other, and enjoy real‑time guidance in a novel, interactive environment.
The world of wine can be both exhilarating and intimidating—particularly for newcomers. That’s why Winelikes offers an app that guides you from first sip to advanced palate, taking the guesswork out of discovering new bottles. Using personal taste profiles, in‑app quizzes, and direct social interactions, Winelikes redefines wine exploration, fueling engagement in an authentic online community. Collaborating with Chop Dawg, Winelikes developed a robust digital landscape—complete with curated suggestions, brand partnerships, location integration, and monetization paths for vineyards and wine businesses. With a social design reminiscent of popular networks, users can comment, like, and share all things wine—turning novices into connoisseurs, and forging lasting connections among fans of the grape.
Uniting Enthusiasts, Novices, and Businesses Through a Game‑Changing Wine App
Winelikes required a unified wine ecosystem—one that introduces novices painlessly to wine basics while offering social dynamics, brand promotion, and advanced features for hardcore connoisseurs. Bridging user education, taste matching, real‑time content sharing, and brand advertising demanded synergy across multiple systems. Meanwhile, building an inclusive platform meant reinforcing safety measures (age gating and location checks), ensuring streamlined interactions, and providing clear channels for brand advertising. Chop Dawg addressed these complexities, crafting a user‑centric mobile app alongside a flexible WordPress site to fuel Winelikes’ expansion.
From our earliest dialogues, Chop Dawg took a methodical approach—clarifying Winelikes’ vision of a fun yet educational wine app. Our process began by defining vital interactions: from user registration (including age checks) to taste profiling, quiz modules, content feeds, and brand promotion mechanics. Weekly check‑ins refined wireframes, culminating in high‑fidelity mockups in Figma. These visuals guided our development—where the React Native mobile app was integrated with a secure backend on AWS, plus a custom admin portal for business sponsors. Meanwhile, a WordPress marketing site showcased Winelikes’ identity, sharing updates and best practices in wine culture. By streamlining communication and feedback, we efficiently tackled every challenge—resulting in a robust solution that connects casual wine drinkers, seasoned enthusiasts, and industry partners under one digital roof.
Winelikes supplies an immersive environment—fusing exploration, social interaction, and advanced brand engagement.
Upon sign‑up, users complete a simple quiz revealing flavor preferences—leading to curated wine suggestions, perfect for novices and experts alike.
Inspired by leading networks, users can follow, like, comment, or direct‑message others, forging a supportive place to learn about new blends.
Fun quizzes keep novices engaged—tracking learning progress while reinforcing essential wine vocabulary and facts.
Businesses upload profiles, push targeted ads, and track real‑time campaign results—connecting them directly to wine lovers via custom audiences and preferences.
Beyond the core user experience, Winelikes empowers advanced brand tools and fosters pro‑level personalization.
Geo‑enabled features show local offers from partner wineries, while personal and shared “cellars” store best‑loved bottles in an easy‑to‑manage digital library.
Experts can upload certifications, unlocking specialized icons and trust badges—cementing credibility and guiding less experienced members.
Vineyards, restaurants, and shops design promotions, set budgets, define demographic targeting, and assess ad performance—driving ROI from integrated analytics.
From user flows to final deployment, Chop Dawg provided Winelikes a structured approach to app creation, optimization, and release.
We collaborated closely to finalize the layout, color schemes, and wine pairing logic—ensuring brand coherence and user enjoyment.
Our team leveraged Google Cloud Platform (GCP), advanced encryption, and best practices to maintain data compliance—including age gating—for an inclusive yet secure environment.
Post‑release, we stood by Winelikes with a bug warranty and minor tweaks—helping them attract new users, refine business partnerships, and maintain a consistent user experience.
Frequent, transparent communication was vital—especially when aligning brand ad strategies, advanced profiling logic, and a user‑friendly social feed. With Slack channels and weekly video calls, Chop Dawg captured Winelikes’ feedback, refined Figma layouts, and integrated new features in near‑real‑time. With direct input from wine professionals, we ensured novices wouldn’t feel overwhelmed—and that sponsors had tools to effectively advertise. This synergy let both teams meet tight milestones, culminating in a polished, multipurpose platform unifying wine lovers across the globe.
Winelikes welcomes novices—explaining complex varietals, offering intuitive quizzes, and recommending bottles based on nuanced taste profiles.
By mirroring social networks, the app encourages lively exchanges—users share knowledge, discover new wines, and build genuine bonds.
Through integrated advertising tools, wineries, shops, and restaurants tap into a prime audience of eager, engaged wine drinkers.
Chop Dawg is excellent at listening to their client’s needs and helping them design great apps. They’ve brought their expertise to the table, helping flesh out my idea and deliver a beautiful, clean, and well-designed app. Chop Dawg’s team has stayed on budget and has been very responsive, ensuring that every aspect of the app is designed to help us succeed in the competitive market.
Chief Executive Officer of WineLikes
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From novices sampling their first sips to sommeliers offering curated advice, Winelikes represents a sweeping transformation of how everyday people learn about and enjoy wine. If you’re envisioning a community‑driven, feature‑rich platform—like Winelikes—reach out to Chop Dawg. Book a free 45‑minute consultation, and let’s shape your new app into a thriving, people‑focused digital ecosystem.
